Social Media Marketing Rochester, NY
The world of marketing has dramatically changed over the past few years. When Social Media came along, it virtually changed the way people and businesses communicated and has now changed the way we think about marketing. While cold calling and emailing are still useful tools, social media is more powerful than both combined. Here are some Social Media Marketing tips that can help your Rochester, NY based company get up to speed.
When content is being uploaded to the internet at lightning speeds, how does one keep up and not get lost in the crowd? These are the questions that Red Frog SEO has been asking over the years, and they have found the answers. With hard work and determination, our company has learned what it takes to keep up with the rapid pace of Social Media Marketing for Rochester, NY businesses.
Set yourself apart from the crowd by following these four steps to a Social Media Marketing Strategy For Success!
#1 Identify Social Media Goals & Objectives for Rochester, NY
The SMART approach is a social media marketing strategy that will help you set firm goals that are both practical and sensible. Here you want your objectives to be Specific, Measurable, Attainable, Relevant, and Time-accountable. These objectives are practical and can be easily reached with some determination and consistency.
Red Frog SEO knows the importance of setting these types of goals and can provide you with Internet Marketing Strategies that work time and time again. A helpful resource that might help you set your goals can be found at sproutsocial.com.
Setting goals that are more than just “feel good” goals is the only way your company is going to succeed. While "favorites," "retweets" and "likes" are an important part of social media interaction, your marketing plan should go way beyond these tactics.
#2 Focus On The Right Social Networks For Your Business in Rochester, NY
Red Frog SEO has learned that not every social media platform is right for everyone. Just because a platform has millions of users does not mean that it is right for your company. There are many different types of social media platforms, and finding the correct one for you or your business is crucial.
Each social network platform has its pros and its cons. Knowing these can help you determine which one is right for you. So instead of focusing on the size of a network, try to find out what the people in Rochester, NY are using it and what they are using it for. With this knowledge, you will be able to target your marketing dollars to people who are looking for the types of product or services that you offer in the Rochester, NY area.
To get started and to help you determine which social media platform is right for you, here is a list of some of the most extensively used social media networks. These valuable resources will help guide you in the right direction. Here are some of the most widely used social networks, and resources to give you a leg up when marketing from them.
Top Social Media Marketing Networks
Facebook: Of all the Social Media marketing platforms on the planet, none has the reach of Facebook. From this enormous platform, you can stretch into any demographic, and market your products or services globally, or use it to tap into your local Rochester, NY market.
The platform is not without its challenges, however. For one thing, its sheer size means that you can run into the same “content density” issues you find on the web in general. Used correctly, Facebook Ad Marketing can be a game changer for any business.
Twitter: One of the most unique social networks on the planet, its inspiration, according to its creator, was the small bursts of communication that dispatchers use when they communicate with law enforcement and medical personnel. Given its inspiration, it should come as no surprise how it has developed its language and style. Twitter has an enormous number of automated tools, which will make establishing an active presence on this platform relatively easy.
With things like #hashtag research tools, and real-time alerts when certain keywords are mentioned, Twitter is a fantastic option for any Social Media Marketing plan!
LinkedIn: LinkedIn is unique among the major Social Media channels in that it primarily targets business professionals. You can think of this social network as a “B2B” oriented platform. A focus on Rochester, NY marketing here will not only increase your bottom line, but it’s also a great place to expand your network of professional connections.
Note that the optimization of the LinkedIn profile is pivotal to the success on this platform. The more complete and robust -- the better.
Pinterest: As a social media platform, Pinterest has enormous potential for businesses. It is quite easy to build a substantial following provided that one has optimized Pins and Boards, and uploads a steady stream of high-quality images. Pinterest also has several excellent income generating opportunities, which could turn your Pinterest presence into a profit center in its own right.
Instagram: Since Facebook purchased this platform, Instagram’s growth has rocketed to more than 300 million users. There are more than 30 billion shared photos on the platform, with an average of 70 million new photos posted every single day! This environment, however, has some “must do's” that aren't found in other social media environments. Most important of which is to include relevant #hashtags, captions, and interact with content posted by other users.
#3 Create a Content Plan and Strategy to Attract Customers in Rochester, NY
Once you’ve identified the platforms that are the best fit for your company, the next step is to create your Social Media Marketing Plan. A Social Media marketing plan is essentially a summary of all the things you plan to do, and every business objective you hope to achieve, as a result of your social media presence.
A central component of your social media strategy should be a periodic audit of your social media accounts, so you can measure both your progress while keeping tabs on your ROI. The most common mistake that business owners make at this stage is to treat their business profile pages like their personal profile pages. These are two very different things.
Profile pages for your Social Media business accounts need to be optimized to meet specific business goals. This means paying close attention to SEO (among other things) in order to drive more traffic to your social media properties. When implementing a strategy, one should take advantage of every automation tool that can be found, including automation tools used to schedule posts.
Be sure that every piece of content you post contains these three characteristics: Consumable, Shareable, and Engaging.
Consumable content is content that is easily digested. Short, to-the-point sentences as opposed to walls of text. Images in the place of words, when possible.
Shareable content is content that is fun, and excites the imagination of your visitor, compelling them to share it, extending your reach well beyond Rochester, NY.
Engaging content is content that invites, and sometimes even provokes a conversation. It’s okay to be controversial (to a point) when posting content, provided that the controversy is appropriate to the tone of your client, company, or brand.
Make it a point to post about current events and happenings in the community. A great example of this would be Papa John’s “March Madness” post. This post received sixty comments in less than thirty minutes, which is a clear indication that the company knows their audience!
A critically important aspect of any Social Media Marketing Strategy is researching your competition. Here, your goal is to find out what’s working and not working for them. Not only does conducting a periodic survey of what they’re doing keep you up to speed on the activities of your competitors in general, but it can serve as inspiration for changes to your strategy as well. RivalIQ is an excellent tool for gaining insight into your competition.
Also, be sure to follow the moves and posts of industry influencers. There are a variety of tools you can use to identify Industry Leaders in whatever market you serve. Once identified, engage with these people. Susan Gunelius, of KeySplash Creative Inc., calls this the “Law of Influencers.” And don’t forget to “tag” these notables in your curated content.
#4 Evaluate, Track and Improve Your Social Media Marketing Efforts
Lastly, you won’t truly be able to begin to analyze and improve your marketing efforts until you’ve successfully put your marketing plan into action. That means implementing steps 1-3. Social Media Marketing is not a “once and done” process, but a continuous, unending one. There’s always going to be new content to create, more tests to conduct, and new things to try.
An important tool to add to your arsenal is the tracking of page visits driven by Social Media with Google Analytics. From the Google Analytics console, you can track and record your successes and failures, and then modify your Social Media marketing plan in response.
Tools like the Social Media Analytics tools developed by Sprout Social can enable you to track your progress. Remember that new Social Media networks are evolving all the time. Part of the evolution of your strategy has to be to take advantage of these new opportunities as they arise.
Flexibility is the single most important attribute you can build into your social marketing plans. Don’t look at the ever-shifting landscape as a problem. Instead, see it as an opportunity. Also, beware of “content fatigue.” It’s easy to create a few pieces of content now and then, but to consistently create content week after week, month after month can be a real challenge. To help combat that, don’t be shy about reusing content that proved successful in the past. James Scherer of the Content Marketing Institute says, “Rather than devote your entire life to making a single blog article that shines like the sun, my recommendation is to reuse your content intelligently."
Social Media Advertising Agency
Red Frog SEO is a web development firm that specializes in SEO, Social Media Marketing, Web Design, Creative Design, and Local Business Marketing. Red Frog SEO's proprietary customized Content Management System (CMS), enables clients to have rich and widespread customer Geo-Targeting that is both powerful and profitable.
You can count on Red Frog SEO to stay up to date with the quickly evolving Internet world so that your business has what it takes to maintain an aggressive online presence. Take a "leap forward" and allow Red Frog SEO to optimize your company's web presence today! 4358999997
View the Social Media Marketing Strategy PDF
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