Social Media Marketing Fort Myers, FL
Red Frog SEO can help your business create a comprehensive social media and internet marketing strategy to get your business noticed in Fort Myers, FL. As the internet continues to evolve and change, so too, must internet marketing strategies evolve. Industry leaders and Social Media Marketing experts have put together a comprehensive, straightforward 4-step plan that lays out the latest internet marketing strategies to put your company on the fast track to dominate your local Fort Myers, FL market. The reality is that in today’s environment, your business can’t survive, much less thrive without a comprehensive online marketing strategy and a strong social media presence.
Red Frog SEO is an internet marketing firm specializing in Social Media Marketing Services, Local Business Marketing and Search Engine Optimization (SEO). On our site, you’ll find a variety of tips and tricks to get your company on a firm footing where marketing is concerned, and answers to many of the more common questions you may have about social media and internet marketing in general.
Nothing underscores the importance of having a comprehensive internet marketing strategy like a quick tour of internetworldstats.com, which shows that more than 85% of the population of North America now regularly access the world wide web. Usage rates have grown by 187% between 2000 and 2015 in North America. The growth rates are even more explosive in other parts of the world.
As the number of users continues to expand, the sheer amount of content on the web is exploding at an even faster rate (more than 27,000,000 new pieces of content a day). According to Mark Schaefer in his article “Content Shock,” the amount of content on the web is doubling every 9 to 24 months, depending on what surveys you read. From a business perspective, this creates an enormous amount of “content density” that becomes increasingly harder to wade through in order to get noticed at all.
If this news makes you feel as though your company is a needle in the proverbial haystack, you've come to the right place. We can help you get noticed. Follow the 4 Steps for Social Media Marketing Success below, and you'll be well on your way.
#1 Identify Social Media Goals & Objectives for Fort Myers, FL
This four-step method we mentioned above is centered around the idea of setting good, relevant goals for your company and its Social Media strategy. It’s called SMART, which stands for Specific, Measurable, Attainable, Relevant, and Time-accountable.
These elements describe the nature and fundamental characteristics of the goals that should be the driving force behind your internet marketing strategy. Everything about this approach will help you set high value, hard-hitting goals that will enable you to not only gauge your progress as you move forward, but also, to ensure you’re getting a good return on your investment (ROI) as you come to dominate Fort Myers, FL.
To do this, you’ve got to move beyond the “feel good” goals that so many people like to focus on when it comes to Social Media. The first thing that springs to mind for many is tracking “likes,” or “retweets.” While those things are important in their way, they’re not useful measures of the overall success of your strategy.
From a business perspective, what truly matters are things like the number of leads generated per platform and post, and the amount of website traffic referred per source. These metrics are far superior for the simple fact that “likes” and “retweets” do nothing to add to your bottom line.
It’s easy to get overwhelmed in the world of Social Media, so the first, best thing you can do for your company is to keep things simple in the beginning. Setting too many goals, or goals that are too aggressive will be a distraction. It will wind up pulling you in too many directions at once, and you’ll wind up being less effective overall.
When you first begin to implement your strategy, stick with just a handful of clearly defined goals, say, two primary goals and two secondary ones on which to focus. In this way, you’ll not only be more efficient, but you’ll vastly increase the odds that your Social Media strategy will meet, and then exceed your company’s expectations.
#2 Focus On The Right Social Networks For Your Business in Fort Myers, FL
Red Frog has learned over the years that establishing a strong presence on the biggest Social Media network isn’t always the best strategy for a company. Just because a social network boasts a user base that numbers in the billions, that doesn’t (necessarily) mean it’s the right fit for your clients, especially where local website marketing is concerned.
Our recommendation here is rather than reflexively chasing the biggest network, to better understand the market you’re selling to in Fort Myers, FL, and discover what Social Media Platforms are best for your purposes.
This approach saves you both time and money in that it keeps you developing a presence on a platform that your customers and potential customers don’t use. It also increases your ROI because it ensures that you develop your presence only on those platforms where you’re sure to find a receptive audience.
Understand that each social network has a unique set of strengths and weaknesses, and these should be an integral part of your overall strategy. Below, we’ll list some off the most widely used social networks, and provide you with some resources to give you a head start when marketing from those platforms.
Top Social Media Marketing Networks
Facebook: Of all the Social Media marketing platforms on the planet, none has the reach of Facebook. From this enormous platform, you can stretch into any demographic, and market your products or services globally, or use it to tap into your local Fort Myers, FL market.
The platform is not without its challenges, however. For one thing, its sheer size means that you can run into the same “content density” issues you find on the web in general. Used correctly, Facebook Ad Marketing can be a game changer for any business.
Twitter: One of the most unique social networks on the planet, its inspiration, according to its creator, was the small bursts of communication that dispatchers use when they communicate with law enforcement and medical personnel. Given its inspiration, it should come as no surprise how it has developed its language and style. Twitter has an enormous number of automated tools, which will make establishing an active presence on this platform relatively easy.
With things like #hashtag research tools, and real-time alerts when certain keywords are mentioned, Twitter is a fantastic option for any Social Media Marketing plan!
LinkedIn: LinkedIn is unique among the major Social Media channels in that it primarily targets business professionals. You can think of this social network as a “B2B” oriented platform. A focus on Fort Myers, FL marketing here will not only increase your bottom line, but it’s also a great place to expand your network of professional connections.
Note that the optimization of the LinkedIn profile is pivotal to the success on this platform. The more complete and robust -- the better.
Pinterest: As a social media platform, Pinterest has enormous potential for businesses. It is quite easy to build a substantial following provided that one has optimized Pins and Boards, and uploads a steady stream of high-quality images. Pinterest also has several excellent income generating opportunities, which could turn your Pinterest presence into a profit center in its own right.
Instagram: Since Facebook purchased this platform, Instagram’s growth has rocketed to more than 300 million users. There are more than 30 billion shared photos on the platform, with an average of 70 million new photos posted every single day! This environment, however, has some “must do's” that aren't found in other social media environments. Most important of which is to include relevant #hashtags, captions, and interact with content posted by other users.
#3 Create a Content Plan and Strategy to Attract Customers in Fort Myers, FL
Once you’ve identified the platforms that are the best fit for your company, the next step is to create your Social Media Marketing Plan. A Social Media marketing plan is essentially a summary of all the things you plan to do, and every business objective you hope to achieve, as a result of your social media presence.
A central component of your social media strategy should be a periodic audit of your social media accounts, so you can measure both your progress while keeping tabs on your ROI. The most common mistake that business owners make at this stage is to treat their business profile pages like their personal profile pages. These are two very different things.
Profile pages for your Social Media business accounts need to be optimized to meet specific business goals. This means paying close attention to SEO (among other things) in order to drive more traffic to your social media properties. When implementing a strategy, one should take advantage of every automation tool that can be found, including automation tools used to schedule posts.
Be sure that every piece of content you post contains these three characteristics: Consumable, Shareable, and Engaging.
Consumable content is content that is easily digested. Short, to-the-point sentences as opposed to walls of text. Images in the place of words, when possible.
Shareable content is content that is fun, and excites the imagination of your visitor, compelling them to share it, extending your reach well beyond Fort Myers, FL.
Engaging content is content that invites, and sometimes even provokes a conversation. It’s okay to be controversial (to a point) when posting content, provided that the controversy is appropriate to the tone of your client, company, or brand.
Make it a point to post about current events and happenings in the community. A great example of this would be Papa John’s “March Madness” post. This post received sixty comments in less than thirty minutes, which is a clear indication that the company knows their audience!
A critically important aspect of any Social Media Marketing Strategy is researching your competition. Here, your goal is to find out what’s working and not working for them. Not only does conducting a periodic survey of what they’re doing keep you up to speed on the activities of your competitors in general, but it can serve as inspiration for changes to your strategy as well. RivalIQ is an excellent tool for gaining insight into your competition.
Also, be sure to follow the moves and posts of industry influencers. There are a variety of tools you can use to identify Industry Leaders in whatever market you serve. Once identified, engage with these people. Susan Gunelius, of KeySplash Creative Inc., calls this the “Law of Influencers.” And don’t forget to “tag” these notables in your curated content.
#4 Evaluate, Track and Improve Your Social Media Marketing Efforts
Lastly, you won’t truly be able to begin to analyze and improve your marketing efforts until you’ve successfully put your marketing plan into action. That means implementing steps 1-3. Social Media Marketing is not a “once and done” process, but a continuous, unending one. There’s always going to be new content to create, more tests to conduct, and new things to try.
An important tool to add to your arsenal is the tracking of page visits driven by Social Media with Google Analytics. From the Google Analytics console, you can track and record your successes and failures, and then modify your Social Media marketing plan in response.
Tools like the Social Media Analytics tools developed by Sprout Social can enable you to track your progress. Remember that new Social Media networks are evolving all the time. Part of the evolution of your strategy has to be to take advantage of these new opportunities as they arise.
Flexibility is the single most important attribute you can build into your social marketing plans. Don’t look at the ever-shifting landscape as a problem. Instead, see it as an opportunity. Also, beware of “content fatigue.” It’s easy to create a few pieces of content now and then, but to consistently create content week after week, month after month can be a real challenge. To help combat that, don’t be shy about reusing content that proved successful in the past. James Scherer of the Content Marketing Institute says, “Rather than devote your entire life to making a single blog article that shines like the sun, my recommendation is to reuse your content intelligently."
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You can count on Red Frog SEO to stay up to date with the quickly evolving Internet world so that your business has what it takes to maintain an aggressive online presence. Take a "leap forward" and allow Red Frog SEO to optimize your company's web presence today! 4358999997
View the Social Media Marketing Strategy PDF
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