Writing a Category Article That Is SEO Friendly
Written by Mark Sampson,
in Section All Things Google
Remember that a "Category Article" is simply a "Landing Page" with bait! Therefore, the "Category" should be a topic of interest that your potential customers are searching on the web. (Example: If you are selling iPhone cases, it would be a good idea to have a category about your new line of "Durable Cases for the iPhone 6.")
Ultimately what we want to accomplish here with the category article is just a "Geo-targeted" landing page, that aims for the searcher (or potential customer) who may be located in a geographical area other than where your business location can be found.
The Three Different Category Articles
For our purposes, we want three different category articles:
- The first category article is what we call the "Parent" page. This is a general article about the particular category subject (more on writing the Parent page).
- The second category article is what we call the "State" page. This article will go into some more detail about the subject of the category (more on writing the State page).
- The third category article is what we call the "City" page. This page will also go into more, yet different, detail about the subject of the category (more on writing the City page).
Region Content For Geo Targeting
In terms of writing "Geo-targeted" content for a particular State, Area, or City, this will be accomplished in what we call the "Region" content, which is separate from the "Category" articles. In the Region content, it's important to include some local information that is relevant to the business/website (more on writing Region content).
Writing SEO Friendly Headers
Also, it's crucial that some keyword research is accomplished prior to writing the category articles. Headers are what Google uses to answer search queries by the user. So writing good headlines/headers is crucial for SEO (Write good headlines with proven results). Once keywords and keyword phrases have been identified for your category topic, it is important to create the article headlines/sub-headers based your keywords/phrases (examples of keyword-rich Headers).
Start Your Introductions As Meta Descriptions
A "meta description" is a 160 character, keyword rich synopsis of both: the business, and the subject of the category article. This description shows in search results and is read by users to determine whether or not the link is what they're looking for prior to clicking (Crafting better Meta descriptions).
Writing a Call To Action
It's also valuable to write a "Call-to-action" to include in each category article, asking the reader to take it to the next step. These can be simple and direct, and a link to another page is an excellent idea as well (14 tips for writing a Call-to-action).
Links to help with writing:
Grammarly (a writing-enhancement platform)
Character Count (Get word and character count)
Keyword Eye (Keyword research tool)
Yoast (Keyword research tool)