Geo-targeting with Canopy's GeoCategory Pages
Written by Mark Sampson,
in Section Tutorials
Geo targeting (also known as Content Localization), in geomarketing and internet marketing, is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.
The GeoCategory Page: What Is It and How Does It Work?
“Geo” is a prefix that literally means “earth.” In the web marketing and publishing industry, the prefix “geo” is often used in reference to regional targeting; or to have web presence in a geographical area. “Category” is the term we use to mean “topic.” For example, you may have a GeoCategory page titled, “Where to Buy an iPhone in San Diego, CA.” In this case, the category would be “Where to Buy an iPhone,” while the web page is simultaneously targeting the geographical area of “San Diego, CA .” Hence… GeoCategory.
Important! Remember that a complete Geo 'Category' will include basically three separate and unique articles, all relating to the same topic (subject).
- You will compose:
- A stand-alone single page we call the 'parent' page (which has no regional content).
- Another article/page called the 'state' page, which will be automatically reproduced by our system to have (all 50) state pages.
- Another article/page called the 'city' page, which will be automatically reproduced by our system to have as many city pages as you have (cities) in your region database.
So, for example, if you have two cities for each state in your region database (100 cities), one GeoCategory topic will generate 150 'Geotargeted' pages, plus the parent page (total of 151). What's more, when you compose and publish your 2nd GeoCategory, you will have 302 pages!
And if you add an additional two cities per state (total of 200 cities), you would then have 502 pages! All optimized for organic search engine results and 'Geotargeting' your customer base.
This is the power of Red Frog SEO's Canopy!
Before you begin your GeoCategory pages
Before you begin composing your GeoCategory pages, you should first have:
- Your GeoCategory topic chosen
- Your keyword/keyphrase research for that topic complete
- Your main keyword/keyphrase chosen
- Your secondary keywords/keyphrases chosen (an additional 2 to 4 keywords/keyphrases)
From this point, I highly recommend developing a simple outline of your pages. This outline should include:
- Your main headline (which will also be your page title), and this will have your main keyword/keyphrase.
- Your sub-headlines, which will have your secondary keywords/keyphrases.
You will do this for all three page-types; the parent page, the state page, and the city page. When planning your headlines and sub-headlines for the state and city pages, it's a good idea to include the region.
For examples of what these outines might look like, click the 'View Page 2' button below..
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