10 Signs It's Time For a Website Re-Design (Continued)
Written by Craig Rogers,
Posted on , in Section Local Business Marketing
(Continued… Ten Signs It May Be Time For a Website Re-Design)
#5: Your Site Just Looks Outdated
Let’s face it: web design trends are changing rapidly, and if your website is a few years old, it may just look outdated. Maybe it’s an obvious thing like your copyright info still saying 2009, or you have a musical intro when a visitor lands on your site, or maybe it’s the whole site that’s the problem.
Websites have evolved substantially over the years. Today, it is all about clean design and easy navigation. If your site is a cluttered mess that looks outdated, it is time for a re-design.
According to a study by ResearchGate, 94% of people say, "websites with a good design are more trustworthy." It’s important that your customers and potential customers trust you, and a strong re-design can help make that happen.
#4: Your Website Visitors Aren’t Sticking Around or Aren’t Converting
If your web analytics shows a high bounce rate, low time on site, and low average pages per visit, then you have a strong indicator that your visitors do not find your current site useful.
Likewise, if you’re trying to see ROI from your site, and you’re not seeing conversions (either because conversion opportunities aren’t set up to begin with or your visitors just simply aren’t converting), it’s likely time to re-evaluate your approach. Re-design your website with both your target audience and your goals in mind.
By having both your audience personas and your goals in mind before your re-design, you’ll undoubtedly see an increase in qualified traffic and leads! Working with your design and development team to map out your site design will enable you to reach your potential customers better.
#3: Your Search Engine Rankings Are Low
Search engine algorithms have changed quite a bit over the years, so if your organic search engine rankings are low, it could mean it’s time for an update. At one time, the key to SEO was to plug your content with as many keywords as possible. Thanks to Google’s recent Hummingbird update, today, it’s all about having original, high-quality content on your site, which is why sites with blogs perform so well.
If the content on your site was not written with current SEO trends in mind, or it’s buried within Flash elements or images, it may be time for an update.
According to Search Engine Journal, 93% of online experiences begin with a search engine. Creating your site with SEO in mind will ensure that potential customers can find you online.
#2: Still Using Flash?
If your site is still in Flash, I must tell you, it has been outdated for the past 5+ years. Not only is Flash not supported with iPhone and iPad, but search engines such as Google, Bing, and Yahoo cannot read it. This suggests it’s disastrous for search engine optimization. In addition, users have to install a plugin (and make sure they have the latest version) to see it, which really detracts from user experience. Flash is difficult to use, tough to create, and painful to maintain.
Luckily, those who love the look of animations, now have HTML5 at their disposal. Developers no longer have to rely on Flash to create interactive, animated features. Moreover, the best part is that HTML5 is compatible with all browsers and smartphones. According to a CEI Survey, 86% of buyers will pay more for a better customer experience, which means having a strong user experience on your site could actually mean more revenue for you!
#1: Your Site Doesn’t Work Well on Mobile
According to Smart Insights, over 20% of Google searches are performed on a mobile device, and when it comes to local searches, more than half are performed on mobile devices. In the United States, a whopping 25% of internet users only access the internet on a mobile device. If these stats tell you anything, it’s that the world has gone mobile, and if your website is not optimized, it’s officially time for a responsive re-design.
I wrote about the 6 Reasons your website should be Responsive, but the key is this: user experience on your site can make or break your business. You do not want to lose market share to the competition simply because you were slow to adapt to mobile browsing trends.
On the plus side, according to Econsultancy, 62% of companies that designed a website with mobile in mind saw increased sales, so going responsive is a win-win!